About
FORM8ION creates world-class products by leveraging 30+ years experience in cycling, outdoor & action sports product creation. Specialists in technical footwear, apparel, helmets & equipment.
We're master collaborators who strategize around emerging technologies and inspire new business. Experts at bringing clarity in all phases - strategy, design, development, global manufacturing & go-to-market.
We untangle the process from strategy through execution. By connecting the dots across our deep network of global talent we bring exceptional products to life. Let's partner and do something big.
Carl Bird
Eric Horton
Why FORM8ION?
Research & Strategy
Stepping into new, highly competitive categories is intimidating & brings a steep learning curve. We are brand-focused thinkers, capable of partnering across senior leadership, marketing & sales teams to embrace your unique DNA and drive growth. Our process is grounded in generative Ai enabled consumer research, competitor landscaping, trend research, and analysis of emerging innovation opportunities. Our strength in design, business, & marketing combine with global savvy to tease out a unique product point of view.
Design & Innovation
We’ve spent our careers conceiving and launching products that energize the industry. Our team leverages expertise in graphic design, industrial design, advanced concept development, materials innovation, biomechanics & athlete collaboration. Specialists in apparel, footwear, helmets & equipment we draw on technical proficiency across carbon fiber, advanced textiles, and progressive manufacturing techniques. We create & bring to market unique solutions with aesthetic impact, emotional connection and quantifiable performance benefits.
Sourcing & Commercialization
Seasoned global travelers, we’ve spent 30+ years setting up & managing partnerships across Europe, Asia, Central America & US. Our vast experience with development and commercialization will help you identify the best partners to solve tough manufacturing challenges & build high integrity products. We leverage our network of best-in-class suppliers with the intention of building long-term relationships for your supply chain team.
Sustainable & Ethical
Building truly sustainable products in the most responsible way can be a daunting challenge. Whether your goal is waste reduction, recyclability, green chemistry, or full circularity we are passionate about tackling the challenge and sharing our knowledge & experience. We also partner to support your goals for ethical standards and full supply chain transparency.
