The FORM8ION Team
Carl Bird
Product leader with 30 years of experience creating cutting-edge gear for the most demanding users.
I build trusted relationships with high-performance athletes to fuel innovation and elevate performance. These insights translate into distinctive product experiences that drive meaningful business growth.
A specialist in advanced concept footwear, helmets, apparel, and equipment, I’m a collaborative partner and team player with deep experience navigating complex global partnerships.
Eric Horton
Product Design Leader with 20+ years of experience in the action sports industry.
Designer of iconic, category-defining products including: the Fox Racing Forma Boot and Pilot helmet, the Specialized Body Geometry glove line and S-Works shoes, the Giro Empire shoe range, Synthe helmet, and New Road apparel collection. Multi-time Eurobike award winner and Gear Patrol Gear of the Year winner.
Team player, driven by innovation and profitable on-time delivery.