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The FORM8ION Team

Carl Bird

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Product professional with 30 years experience creating advanced products for the most discerning users. 

 

Inspired by collaborating with high performance athletes, I strive to fuel performance & business growth by creating wholly unique product experiences. 

 

Expert in advanced concept footwear, helmets, apparel & equipment.  Experienced collaborator & team player, at ease working across complex global partnerships. 

 

  • LinkedIn

Eric Horton

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Product Design Leader with 20+ years of experience in the action sports industry.

 

Designer of iconic, category-defining products including: the Fox Racing Forma Boot and Pilot helmet, the Specialized Body Geometry glove line and S-Works shoes, the Giro Empire shoe range, Synthe helmet, and New Road apparel collection. Multi-time Eurobike award winner and Gear Patrol Gear of the Year winner.

 

Team player, driven by innovation and profitable on-time delivery.

  • LinkedIn
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